LEGO CUUSOO The Adventure Time Project Achieves 10,000 Supporters

LEGO CUUSOO The Adventure Time Project project by jazlecraz on the LEGO CUUSOO website has reached the 10,000 supporter milestone a few days ago and will be entered into the Winter 2013 review and could become an official LEGO set. Jazlecraz uploaded it to the site on the 15th of April this year and it has slowly gained supporters until reaching the 10,000 supporter milestone a few days ago.

If you haven’t heard of it, Adventure Time is an animated cartoon TV series that takes you through the lives of Finn and Jake. The show is mainly geared towards children and airs on Cartoon Network.

Read the official comment from LEGO after the project had reached 10,000 supporters below:

Mathematical! You’ve reached 10,000 supporters!

2013.11.21

What time is it? Adventure time!

The candy people have united to show their support for this project and we hear you loud and clear throughout the Land of Ooo.

Our team is looking forward to evaluating this project as a potential LEGO set.

What happens now?

This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.

Timing of the LEGO Review

This project qualifies for the quarterly review beginning in January, which will also include all projects that reach 10,000 between now and January 6. For more information about the quarterly review process, see this Knowledge Base article.

The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Adventure Time Project.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.
The LEGO CUUSOO Team

This CUUSOO project is the third to reach 10,000 votes after the last review cutoff and will be included in the next LEGO jury review. The LEGO Bird Project by DeTomaso is the most supported project on LEGO CUUSOO now. Congratulations to jazlecraz for this great achievement and with the review process ahead.

LEGO Mixels Official Press Release

Yesterday, the whole LEGO fan community was given a peek at LEGO’s latest new theme called “LEGO Mixels” at the San Diego Comic Con 2013. The new theme has something to do with Cartoon Network and contains LEGO versions of what are going to be cartoon characters. Mixels will be hitting stores and screens in March 2014 and now LEGO and Cartoon Network have officially released a press release for the Mixels theme.

The Mixels theme will have three waves of mini-model sets that will be connected to an animated Mixels TV series airing on Cartoon Network sometime next year (probably in March when the sets are released). A mobile game will also be released for handheld devices (probably on the iOS and Android phone operating systems). You can read the full press release via Cartoon Network below:

ATLANTA, July 22, 2013 /PRNewswire/ — Cartoon Network and The LEGO Group announced today that they will jointly produce an unprecedented new global entertainment franchise. Launching in 2014, Mixels is the next franchise in integrated family entertainment from two of the world’s leading experts in youth engagement. The new venture will feature animated content (primarily shorts), a rich digital gaming experience, a collectible building toy concept and more

Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colorful Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. A collectible portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a deep mobile game that will cover the sprawling world of Mixels.

Mixels was developed through a true collaboration between Cartoon Network, a leading global kids entertainment company, and The LEGO Group, globally renowned for its heritage of quality, creative play experiences. The two companies joined forces when Cartoon Network Studios had an interest in creating original content based on the inherent open-ended values of LEGO® play, at the same time that The LEGO Group was exploring a new concept involving small creatures – and Mixels was born. The property was developed by a multinational team of content innovators, designers and animators – from Los Angeles to Atlanta to San Diego to Connecticut to Denmark.

“This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP,” said Rob Sorcher, chief content officer, Cartoon Network. “Bringing together world-class animators and game developers with LEGO content and product design teams at the earliest stages of creation proved to be an energizing collaboration, showcasing the creative strengths of both brands.”

“Our relationship with Cartoon Network has really evolved and they have been really great, supportive partners who share our passion for children,” said Jill Wilfert, vice president licensing and entertainment for The LEGO Group. “After working closely with them for the last few years, it is obvious that they truly understand and fully embrace our brand and our core values, so we are thrilled to embark on this new journey to develop and deliver a highly creative and fully integrated new experience with them.”

“Families today are engaged in many ways and want a seamless entertainment experience,” said Stuart Snyder, president and chief operating officer for Turner’s Animation, Young Adults & Kids Media Division. “The reach of all the Cartoon Network platforms combined with the different touch points of the beloved LEGO brand will enable us to create a fully integrated and rich experience from the very beginning.”

Mixels will inspire new ways for young people to engage in immersive entertainment content that fuels sustainable, creative physical and virtual play. Fans and the audience will become creators and active participants in the process, creating new characters and content. This is a multi-format, multi-platform experience where a kid can join in anytime, anywhere.

With this exciting new franchise, Cartoon Network Studios will drive all narrative, animation and digital content and Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The LEGO Group will focus on Mixels toy design, manufacture and distribution as well as licensed LEGO Mixels publishing to support the property.

Cartoon Network (CartoonNetwork.com) consistently is the #1 U.S. television network among boys 6-11. Currently seen in nearly 100 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy®-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. For more information, visit http://www.LEGO.com.

LEGO, its logo, the brick and knob configuration and the minifigure are trademarks of and © The LEGO Group. All Rights Reserved.

What do you think about LEGO Mixels now that we all have more information about what exactly Mixels is and how it will be publicized next year? Share your thoughts in the comments below.

Source: Brick Fanatics